Mastermind Coach

Grow Your Business During The Recession

Moe Nawaz — Wed, 05 Sep 2012 08:59:17 +0000

Massive Opportunities To Grow Your Business During The Recession Most business owners are so frightened of the recession that all they can think about is how to just stay alive and survive till the good old times return. Brother have I got news for you, they are not coming back and the opportunities you have for...

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Is Your Business Thriving – Surviving or Perishing?

Moe Nawaz — Thu, 30 Aug 2012 00:46:17 +0000

Business is tough at any time but with the recession it is very hard! More and more businesses are just surviving and a good chunk of them heading down the slippery path of perishing by the day. So how do you turn your business around from just surviving to thriving or if you are on...

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Six Best Reasons Why You Need a Business Coach

Moe Nawaz — Mon, 28 May 2012 13:02:54 +0000

About Business Coaching No matter what you studied in school, the principles and approaches of coaching remain the same. In the same line, business coaching is like sports coaching. In football, the coach pushes his players to achieve optimal results, provides support and encourages them when they are down, and shows them how to execute...

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Business Partners and Investors – Friend or Foe?

Louise Woods — Mon, 12 Mar 2012 11:13:53 +0000

In theory, a business partnership sounds like a great idea – half the workload, another pair of hands, half your risk etc. In my experience, however, a partner of any kind (and I include active investors in this category) can be a very difficult beast to manage. There are, of course many potential benefits in...

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Brand experience

Eddie Stableford — Tue, 28 Feb 2012 10:38:15 +0000

Brand experiences As a brand strategist, three separate things this week have made me think about brand experiences – an event that we, as consumers experience through our interaction with a brand in some way. The first was a conversation with a client about the growth in urban brands and how more and more are...

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Why do I need Brand For My Business?

Eddie Stableford — Thu, 16 Feb 2012 00:49:18 +0000

What is a brand and why do I need one for my business? A brand is a ‘visual shorthand’ for all that a business or product stands for – a symbol of differentiation.It encapsulates and conveys every aspect of the business or product it represents and the beliefs of its owners. It is a complex...

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What is a brand strategy?

Eddie Stableford — Thu, 16 Feb 2012 00:33:12 +0000

A brand strategy is not an entity in its own right. It is the analysis and shaping of the output from a number of disciplines which collectively define the most appropriate approach for the development of a brand. As such, the process of creating a brand strategy will vary considerably depending on whether the task...

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Trainers: Trainer Challenges Help You Grow

Moe Nawaz — Wed, 15 Feb 2012 02:12:14 +0000

No job is plain sailing the entire time. Some days will be more challenging than others, but those days can be just as rewarding for the development of your career as a whole. It just depends on how you learn from them. For example a trainers trainer challenges can be many and varied. Some people are harder...

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Brand Strategy

Eddie Stableford — Mon, 13 Feb 2012 13:00:54 +0000

Brand Strategy Every company needs to have a brand strategy just like the multi-national companies like Virgin, Coca-cola, Dyson, Land Rover, Visa, Shell, Bt and Guinness came up with their names? Just think, if these companies did not have brand strategists creating long term brand strategies would they have some lame or forgettable brand name,...

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Trainers: Trainer Learning is Always Important

Moe Nawaz — Fri, 10 Feb 2012 01:51:57 +0000

When do you stop learning as a trainer? The answer is that you never do. In fact this is the first thing you should learn when you are looking into training for trainers. Trainer learning never stops – and if you think it ever does this could indicate that you are not an ideal candidate for...

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