Mastermind Coach

Business Partners and Investors – Friend or Foe?

Louise Woods — Mon, 12 Mar 2012 11:13:53 +0000

In theory, a business partnership sounds like a great idea – half the workload, another pair of hands, half your risk etc. In my experience, however, a partner of any kind (and I include active investors in this category) can be a very difficult beast to manage. There are, of course many potential benefits in...

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Brand experience

Moe Nawaz — Tue, 28 Feb 2012 10:38:15 +0000

Brand experiences As a brand strategist, three separate things this week have made me think about brand experiences – an event that we, as consumers experience through our interaction with a brand in some way. The first was a conversation with a client about the growth in urban brands and how more and more are...

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Why do I need Brand For My Business?

Moe Nawaz — Thu, 16 Feb 2012 00:49:18 +0000

What is a brand and why do I need one for my business? A brand is a ‘visual shorthand’ for all that a business or product stands for – a symbol of differentiation.It encapsulates and conveys every aspect of the business or product it represents and the beliefs of its owners. It is a complex...

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What is a brand strategy?

Moe Nawaz — Thu, 16 Feb 2012 00:33:12 +0000

A brand strategy is not an entity in its own right. It is the analysis and shaping of the output from a number of disciplines which collectively define the most appropriate approach for the development of a brand. As such, the process of creating a brand strategy will vary considerably depending on whether the task...

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Trainers: Trainer Challenges Help You Grow

Moe Nawaz — Wed, 15 Feb 2012 02:12:14 +0000

No job is plain sailing the entire time. Some days will be more challenging than others, but those days can be just as rewarding for the development of your career as a whole. It just depends on how you learn from them. For example a trainers trainer challenges can be many and varied. Some people are harder...

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Brand Strategy

Moe Nawaz — Mon, 13 Feb 2012 13:00:54 +0000

Brand Strategy Every company needs to have a brand strategy just like the multi-national companies like Virgin, Coca-cola, Dyson, Land Rover, Visa, Shell, Bt and Guinness came up with their names? Just think, if these companies did not have brand strategists creating long term brand strategies would they have some lame or forgettable brand name,...

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Trainers: Trainer Learning is Always Important

Moe Nawaz — Fri, 10 Feb 2012 01:51:57 +0000

When do you stop learning as a trainer? The answer is that you never do. In fact this is the first thing you should learn when you are looking into training for trainers. Trainer learning never stops – and if you think it ever does this could indicate that you are not an ideal candidate for...

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Trainers: Trainer Careers Can Be Promising

Moe Nawaz — Fri, 10 Feb 2012 00:51:00 +0000

Do you want to have a rewarding career where you can help to change other people's lives? If you do you should consider becoming a trainer. This career choice brings plenty of opportunities and career paths to take in the future. But even when you first start out you will find the rewards are notable....

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Only 1% of Entrepreneurs Ever Succeed – That Could Be You

Louise Woods — Mon, 06 Feb 2012 17:24:18 +0000

Achieving that Elusive £1 million It is unbelievable that 99% of business owners actually never set out to truly succeed. Just 1% of us build a £1 million plus turnover business with substantial profits. But Why? What key factors do successful business owners have that make them so successful? In this article I will share...

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How Can You Learn from an Experts Expert Opinions?

Moe Nawaz — Mon, 06 Feb 2012 02:33:12 +0000

Most of us have heard the idea of experts expert opinions. These are opinions given by people who are experts in their field. They are often called to present their opinions so a particular group of people – sometimes a jury for example – can understand the most probable cause of events in a particular circumstance. But...

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