Business Ideas Archives

Lots of people nowadays are clamouring to make money online. There are certainly plenty of ways to do it, but every single one starts with a solid business idea. If you don't have one of these you are less likely to succeed.

So if you are looking for business ideas 2012 here are some suggestions to get you thinking along the right lines.


Earning from Google Adsense

If you are looking for effective but simple business ideas, setting up an information website to use in conjunction with Google Adsense can work well. It takes a little time to get a site off the ground in terms of traffic, but once you do you can be well rewarded with a passive income stream over time.


Creating a blog

Blogs are also among the most profitable business ideas you can launch online today. Simply pick a topic you are passionate about and that has the potential to earn you money, either through advertising or promoting your own or other people's products. Generate traffic and over time you can start to earn an income from it.


Offering a service

Many successful business ideas are based around a service of some kind. This could be anything from creating websites to writing content, or providing coaching or even advising on how to get more traffic. If you know a lot about something you could use this to help kick off some profitable business ideas.


Earning from affiliate sales

Many people become affiliates for products and services online. This means that you will earn a commission for selling items that are created by other people. For instance you might see an eBook that typically sells for $20. You offer it to the visitors to your blog because it is relevant to that audience. Every time you sell a copy to them via your own unique link, you will receive a portion of the $20 selling price.

What are the best business ideas you can come up with? 

There is no doubt that you can earn money in lots of different ways online. Indeed some people use and combine several different methods to make the most of their income. The more effort you put into your new online business in 2012, the more money you can make. So start by finding the best business ideas online today and go from there.

Baby Boomers Start Small Businesses.

Baby boomers getting a grip of small businesses.

As the baby boomers approach retirement age, many are considering alternatives to retirement.

A growing number of the baby boomers plan to forgo golf, travel and other hobbies to continue going into work through what have long been considered their leaving age. According to a report by AARP, 80% of those born from 1946 to 1964 plan to continue working after their retirement age.

Some of them are taking this time of their lives to start a small business. In fact, AARP also reported that 40 percent of U.S. entrepreneurs are over the age of 50.  Look back at the history of Kernel Sanders, he was over 60 when he started KFC.

For those of you who are thinking to take advantage of this trend, Paul and Sarah Edwards, self-employment lifestyle experts and authors of "The Best Home Businesses for People 50+," offer some advice. "Starting a small business out of the home at any age can be very challenging but rewarding," says Edwards. "However, Sarah and I have developed a few tips for our fellow boomers to keep in mind when embarking on this exciting new phase of their life."

Do it Your Way. A home- based career allows you to decide everything from how much time you want to dedicate to your small business to where you want to be located.

No More Office. Many experts believe that taking a small business online is the easiest way to accomplish your goal of working while maintaining freedom. If your small business is located online, you have low overhead costs and can be found by customers around the globe without regard to where you are located.

Have an Online Presence. Virtually every small business can be helped with a presence on the Web. This is easier than it seems if you work with a reputable Web solutions partner.

For example, Network Solutions focuses on small businesses by offering products and services such as Do-It-For-Me Web sites (DIFM), easy-to-use templates and 24/7 customer consultants. Such services provide you with a Web partner that will enhance your small business.

 Do What You Enjoy. "Becoming your own boss of a small business is an opportunity to do something you want to do," says Sarah Edwards. "For example, you can spend as much time as you want on a hobby because you're making money in the process, or helping other people or working with the kind of customers you choose to work with."

Start your own small business

 

Moe Nawaz – Author – Speaker – Mastermind Strategist 

New Franchise

With hundreds of new franchise concepts being started every year, it is nearly impossible to keep track of the freshest ideas. Here is an update of two new franchises and how they have fared in their first several months of franchising.

The Counter – No, this isn’t just another fast food hamburger joint. Besides serving hamburgers, The Counter has as much in common with your local McDonalds or Wendy’s as the World Cup has to do with your child’s weekend soccer game. First opened in Santa Monica in 2003, this trendy update to the classic burger joint serves its burgers with any combination of 10 cheeses, 26 toppings, and 17 sauces. So, go ahead and order that Danish Bleu Cheese Burger topped with dried cranberries and a ginger soy glaze you always wanted.

Since 2003, The Counter has received the type of press that most companies can only dream about. After being listed as one of the top 20 burgers in the country by GQ, the holy grail of endorsers, The Oprah Winfrey Show, named it the “Best Burger in the USA.” (An aside on the power of the O-nod, sales jumped from $44,000/mo to $245,000/mo after the endorsement)

Franchise Success

With all of this success, The Counter did the only logical next step and began selling franchises in early 2006 with a $40,000 franchise fee and 6% royalty.

So how is it going? The company has already inked agreements for 60 restaurants in California alone. Next up is expansion into Florida, New York, Arizona and Nevada followed by the rest of the country. With long range projections of only 400 to 600 units, The Counter is well on its way to franchising stardom.

EQUIPRO – If Santa Monica and The Counter just seem too trendy and hip, this light equipment repair franchise from Wisconsin surely won’t. EQUIPRO, a subsidiary of Wacker Corporation began providing repair service to the light construction equipment industry in 2003. At the same time that the light equipment market is growing at nearly ten percent per year, many large equipment dealers have been cutting back on service support. In response to these trends, EQUIPRO began to build out its network of service centres.

EQUIPRO focuses on providing service for the following manufacturers: ICS, MI-T-M, MK Diamond, Sullair, and Wacker. The franchises are also full-service dealers for Honda, Briggs & Stratton, Robin/Subaru, Wacker and Kohler engines.

For each franchise, the company hires a Metro Service Specialist (MSS). The MSS is an employee of EQUIPRO, Inc. hired on behalf of the franchisee to develop service sales and act as a liaison for EQUIPRO’s OEM partners in the local market. The responsibilities of the MSS include effectively calling on contractor offices and jobsites, equipment and rental dealers, as well as national accounts to promote solutions for equipment repair and parts. In addition, EQUIPRO provides professional training on business operations and technical details both in the classroom and on-site.

Franchising since June 2005, new franchisees can expect to invest between $145,000 and $350,000. EQUIPRO has opened 12 service centers and plans on opening 33 units by the end of 2006 and 150 in the next seven years.

Franchise Roundup

Mastermind Strategist Moe Nawaz

Outsourcing & India

Nowadays ,outsourcing has become one of the most reliable alternatives for foreign firms to delegate their tasks to other nations in order to meet their goals of fulfilling their tasks in the field of either IT, generating software’s, or passing their companies information to customers. It is an act of providing the services in the cheapest way by means of assigning their work to countries which are economically low and hence have lower costs. But as for outsourcing, it also generates some pros and cons, specifically, outsourcing to India.

The very first benefit as they see is how much money they can save by outsourcing. India tends to provide its services in possibly one of the cheapest costs in the world. They are more knowledgeable in the fields of networking, IT and overall in the field of computers as compared to other counties. However, they are paid much less than the employees in Western countries which can make their work done in much discount whereas India can make its mark globally and economically around the world. Many workers are much more knowledgeable that their western counter-parts in mathematics, science and technology, as it helps in doing the work much effectively. Also, this helps in building the bridge in communication between the two countries in order to achieve the same purpose.. Also, foreign countries can get much more opinions and suggestions from their outsourcing team. Getting access to better technologies at the cheaper cost means that productivity increases.

I.T. Outsourcing and more…

However, the disadvantages of outsourcing to nations like India also should be put into consideration where the risk involves getting proof whether the company will stick with the work outsourced to them, and whether they perform their task effectively till the end of the project.

Communication barriers can also play their part in creating misunderstandings of the task. Also, cultural barriers need to be put into consideration before outsourcing work to countries with different cultures. Although, outsourcing to the country like India can be seen as a win/win situation but these misunderstanding can rift in the working relation .also, time difference plays a vital role in the miscommunication and this can lead to the work to be perform in an ineffective way. It is also much more necessary to check out the company to whom you’re outsourcing data and to see whether the company is motivated and capable in performing the task.

Usually, the business is spread in an international basis and a large number of information is communicated between the two companies situated far away though networking, so the possibility occurs where an unauthorized person can gain access to the computer and the basic information can be stolen and also chances of the data to be copied and can be sale out to your competitors.

Hackers who are much more knowledgeable in getting and knowing how to enter the basic data and gaining the companies information, can possibly make your company a victim and your information through networking can possibly be mishandled and can be hacked , These basics disadvantages can put you down from outsourcing to India ,where they can also seen as a barriers in achieving the tasks , and company have to think twice before outsourcing to India.

However ,outsourcing to the nation like India have their pros and cons and usually can be seen as a positive step , but some Basics tips should also be considered for a safety measures . Before the work to be outsource, your company should have a vast research for the appropriate company which can perform the task in the appropriate way and to see whether the company is reliable in performing their task.. India is a great place to find incredibly reasonable programmers and web services provider. Where as, dealing people in India, you have to be polite and just not avoid small talks to find whether they are up to their mark. You have to be firm without being rude until u get your entire question to be answered. Be clear about your project and explain what you need from them.

Usually most of the companies wants the foreign firms to do everything with them, so to be on the save side don’t do everything with one company and should have a necessary backup plans , don’t put all your eggs in the same basket. People in India are far more eager to work in many cases who go through many of the struggles and triumphs that’s why foreign countries find India as a better option to outsource the work.

Outsourcing To India

Mastermind Strategist Moe Nawaz

Successful Wedding Planner

Becoming a wedding planner involves more than just planning a wedding. You must understand the business aspect of your service and learn to manage your time to earn the most profits. You will be the face of your business and your own public relations representative. Every day you will have the opportunity to build — or damage — your reputation as a businessperson.

As your business and your expertise grow, you will probably begin planning multiple weddings at once. It is essential that you strive to provide the best, personalized attention to each couple when planning their big day, without losing your sanity.

The 7 Key Skills To Becoming A Wedding Planner

No one said that becoming a wedding planner was a job for the faint of heart. Not everyone can succeed as a wedding consultant. A good wedding planner is:

– Calm. You will be the bride’s (and the groom’s!) rock. From miscommunications with vendors to major meltdowns at the ceremony, you must be able to keep your cool in the wake of a calamity. A wedding planner should always have a Plan B ready for action in case of an emergency.

– Charming. You are the face of your business and your clients’ representative. Impeccable communication and social skills are imperative. Your reputation as a wedding consultant depends on your ability to network and maintain great working relationships with vendors and venues. Wedding planners must know how to communicate and work with all personality types. Not everyone you encounter will be pleasant and easy to please. You must be able to defuse any situation to get the results your client desires.

–  A Great Negotiator. The bride and groom will be counting on you to order flowers, hire the band and photographer, recommend a caterer, and help find venues for the ceremony and reception. You must be able to find the best service for the lowest price. This becomes easier as you create a reputation for yourself and develop professional relationships with vendors and venues. Your connections will get you better deals, which you can pass on to your customers.

– Good with Money. Starting a wedding planner business requires that you be able to manage your own expenses and stick to a budget, as well as be responsible for someone else’s money and budget. Previous experience with money management is vital — even if your only experience consists of controlling the household finances.

Organized Wedding Planner

– Organized. A wedding planner might be responsible for almost every aspect of the big day: the venues, theme, flowers, food, refreshments, attire, photography, honeymoon, and other details of the wedding. Keeping track of all the nuances, contract dates, and deadlines requires an enormous amount of organization and attention to detail. Your calendar will be your new best friend. 

– A Plethora of Knowledge. A good wedding planner has fashion sense, good taste in music, and an eye for color, flowers, and themes. You must be able to keep up with the latest bridal trends and fads, hot honeymoon destinations, and of course, traditional wedding etiquette. Many wedding consultants also learn about different religious ceremonies and traditions so that they can accommodate couples of any faith. 

– Able to Maintain a Sense of Humor: From indecisive or emotional brides to controlling parents and absentee vendors, your work is cut out for you. When you are dealing in dreams, the ability to keep things in perspective is essential.

Beginning your own wedding planning business will be a learning experience. No one knows everything from day one, and as the old saying goes, practice makes perfect for any wedding planner.

 

Mastermind Strategist Moe Nawaz

More Money

Money in Your Small Business

Successful business owners all have one thing in common; they are never satisfied with money from the sales. Whether you are making $10,000 a year or $1 million a year, there is always a possibility for more money and to grow the business.

Growth only comes when you realize it can happen. You will not grow if you are content or can't see the future possibilities for more money from your business by growing it. 

Here are three easy ways that you can transform your business from the level it is at, into a money making machine. 

1. Always track statistics

This may seem obvious, but most people never do it. You should always track and gather as much information as possible. Track walk in customers, track purchases, evaluate marketing, monitor amount of purchases, frequent visitors, non-buying prospects, etc.

With this knowledge you will be more informed as to how you marketing money is doing and where you can increase production.

2. Find people you can trust

For my websites I have one person that writes nearly full time for me. I can send her topics for articles or websites, and she does the research and writes well thought out articles. I can pay give her money in advance and know that she is going to be there when I need writing at the last minute. 

You definitely need people you can trust as well. These people may be your managers, family members, or just friends who can help in a pinch.

3. Develop your passion

Sometimes I need to take a drive through the country to remember why I love what I am doing. It is easy to get caught up in the fray of customer service and deadlines, but for me the most productive time is always when I am out of my business element. Use this time away to revive your passion.

Next time you are thinking that it is not possible for your business to make money, remember and put these 3 easy tips into practice! It's not always about money, it's about getting customers and keeping them that makes you the money.

 Mastermind Strategist Moe Nawaz

Making Money With Google Adsense

Google Adsense

What Is Adsense

 

AdSense is an ad serving application run by Google Inc. Website owners can enroll in this program to enable text, image, and video advertisements on their websites. The adsense advertisements are administered by Google and generate revenue for your site on either a per-click or per-impression basis.

The Power Play Interviews: Markus Frind- $3 Million in 6 Months

This is the first in a series of Internet Success Stories that you will begin to see on mastermind coach. Hope you enjoy them!

Markus Frind, the creator of Plentyoffish.com is a success story worth noting, as he has managed to take a niche formerly ruled by giant corporations and give it his own brand of marketing savvy. A case of David vs. Goliath, where the little guy comes out on top in the end. Markus is the top "individual" adsense publisher in terms of page views. Lets find out what some of his adsense secrets are as he shares some advice with our readers. Feel free to comment!

Markus, what is your experience in computer programming and how did it prepare you for becoming a webmaster?

The average page views a day is around 14 million for the last week. I'm getting another 80 million page views a day from users polling the site to see if they have new messages. Really intensive bandwidth wise! 

When I go to your website, I notice that the ads are targeted to my region, yet I have not even registered- can you explain to our readers how you accomplish this feat? 

I'm just using ip2location.com- Basically i take your IP, look it up in the database and it tells me what your city is. I then bring up a list of users in your city, nothing magical about it at all. 

Are most of your visitors coming primarily from search engines (SERPS), or are you finding that they come from other avenues? Do you actively advertise in the media? 

Search engines account for something like 2% of my traffic. The vast majority of my traffic, like any other site with over 5 million page views a day comes from word of mouth, and repeat visitors. 

The services on your site seem to be offered at no cost to the registrants. Is there some advantage you have over your competitors that allows you to do this? 

I've developed new algorithms that allow me to create a mega site for next to no cost. Several years ago I created algorithm that was thousands of times faster than the algorithm used in the 1990's to find a string of 22 prime numbers. At the time a professor used several super computers and hundreds of regular computers over the course of several years to find a record. I did the same thing on 1 computer in 2 weeks. 

Fascinating! Are there any other sites you currently maintain, or is plentyoffish.com the only one?

Its the only site at the moment. I've got a few other sites I registered for friends so they could learn to do marketing/affiliate stuff. At this point i think 1 site is enough. 

Any tips for those looking to create a profitable endeavor on the internet?

IF someone else thinks what you are doing is a cool idea I'd say it isn't… Find something no one else thinks is important and build up a site with big traffic in that area so you can earn money from adsense. Also keep in mind, sites that have low monetization today but have traffic may be the gold mines of tomorrow. In the internet world anything and everything will be monetized at some point and traffic is king. 

Traffic is King in order to earn by using adsens– very wise advice, Markus. One last question- How do you find the time to maintain such a large commodity on the internet? Surely you must have some other interests in life besides programming and website monitoring of your adsense? 

It only takes an hour a day on average, but it’s very tiring work. I spend the other couple of hours reading and seeing what is going on with other adsense users.

 

Mastermind Strategist Moe Nawaz

Admittedly, there are few genuine “can’t miss” propositions.  But I’ve got one for you, Starbucks in China.  Giant corporations being granted carte blanche in a totalitarian environment are reminiscent of an age when kings granted exclusive licensing for fur trapping.  Starbucks has the product, the relationships, and with some nimble campaigning they’ll have the ubiquitous branding in no time.  It will be game, set, match – if it isn’t already.   

China is the emerging powerhouse economy in the world today, but it is not a free-for-all for foreign companies.  Many companies, in America and elsewhere, would maintain it to be quite the opposite.  China has garnered a reputation for being rather lax in its enforcement of intellectual property laws.  Tech companies in particular, such as Microsoft, have been frustrated in seeing their handiwork pirated in China.  You may add golf club manufacturers, music companies, movie studios and any number of industries to the list of the aggrieved. 

And then there’s Starbucks, our giant American caffeinery.  I’m looking at a franchise right now from my office at ICMediaDirect.com in the Empire State Building.  It’s always busy, filled with sightseers.  Did you know that there’s a franchise at the Great Wall?  Were you aware that Starbucks announced an opening of one of their stores in Beijing’s Forbidden City, the Chinese were furious?  They initially resisted, but quickly got used to it?  (I guess the Chinese are just like everyone else.) 

What does Starbucks have that Calloway Golf doesn’t in order to do business like this?  A product that you can’t reproduce, that’s what.  You can’t fake coffee beans en masse.  That’s the cornerstone that guarantees Starbucks success in mainland China.  Their CEO, Howard Schultz, has declared China to be their “number one priority” in terms of growth. 

Schultz and Starbucks aren’t shy about their Chinese ambitions.  Currently they have about 11,000 stores in 37 countries, including about 375 in China.  By 2008 Starbucks expects to derive 20% of their revenue from Chinese locations.  Starbucks has a long-term goal of 30,000 stores and some 8,000 in China.

This is a ramp-up of truly gigantic proportions.  Remember, China is, perhaps in name only, a Communist country.  While some of the communist economic policies may have fallen by the wayside, the ministers in Beijing have tightly clung to their power.  Starbucks has been fully waved in, green lights, red carpet, welcome wagons – the works.  This isn’t because they think the CEO is a nice guy, but because their product, its distribution channels and everything can’t be copied. 

I could hem and haw all day about this, but there’s more proof that the fix is in on behalf of the Seattle based coffee chain.  In recent weeks Starbucks has won not one, but two lawsuits in China protecting its intellectual property.  Some enterprising, and certainly observant, locals decided to copy elements of Starbucks brand and serve coffee themselves to their fellow countrymen.  No dice.  Chinese courts ruled in favor of Starbucks. 

I wonder if the local coffee merchant thought he had a chance?  Did the Chinese judge think long and hard about the various merits each side had?  Were economic ministers in Beijing curious as to how this case would turn?  There was no drama.  An accomplished CEO like Schultz wouldn’t publicly refer to such lofty goals to succeed in countries like China without knowing he could reach it beforehand.  Somebody in Beijing likes them, or again, likes the revenue they generate.

It reminds me of a book I recently read on the infamous pirate Captain Kidd.  In short, the English crown hired Kidd to rob pirate fleets for profit.  While he was at sea, the winds of political change shifted somewhat and he became a scapegoat – his “trial” was a farce.  The powers that be needed a quick conviction and Kidd paid with his life.  Perhaps the stakes were not as great, but the outcome was just as assured when China ruled in favor of Starbucks against local knockoffs.

Okay, so Starbucks has the quality coffee and international distribution channels down, they’ve got a golden okay from Beijing, now all they have to do is convince a country with 5,000 years of tea drinking experience that there’s something new, something different – called coffee.  This calls for branding. 

China is moving towards Westernization, or a more capitalist economy.  The growing appetites and expectations of a consumer driven society make the task of Starbucks task easier, especially since their competition is negligible.  With the appropriate deals struck in Beijing, it’s now time for Starbucks to sell themselves to the Chinese people.   Here’s how they’ll win:

             They are aiming at the young urban Chinese demographic, and store locations are comfortable and offer a social setting – a welcome break from cramped apartments.

             Starbucks locations will serve as Internet user hubs, where socializing and downloading music will be central to the Starbucks Experience.  Advertising agencies, like ICMediaDirect.com, will be running seasonal online campaigns (similar to this past Christmas season’s Red Cup campaign in the US) for Starbucks in order to associate the chain with what’s hip.  Crossing Medias like music downloads and entertainment websites will be crucial.   

             There is a consumer consciousness that’s new to capitalist cultures (never leaves, actually) emerging in China that’s similar to Russia.  Coffee will be the drink of change and through multimedia branding with governmental support; this idea will be solidly reinforced. 

I don’t push stocks.  I don’t preach politics.  I’m not searching for justice or defending oppressors.  But there is one thing I know – Starbucks can’t miss.

 Mastermind Strategist Moe Nawaz

Introduction
 
The photo you can see is where I work when I’m working from home (which is most of the time). As you can see it’s not a high-tech or custom-built state of the art home office. In fact it’s an Ikea office in a cupboard. I’m not the world’s tidiest home worker either, but I AM successful. And getting more so every month.
 
I’m earning a minimum of around $1200 a month and last month I earned over $2100 (at the time of writing June 2004). I can’t see this decreasing, but most important of all – I can NEVER see myself working for anyone else as long as I live!
 
It’s a well-known fact that you’ll never get rich working for someone else. But it’s very hard to see this until you are self-employed. When you actually get around to making the move and start working for yourself you will ask yourself, as I do, each and every day, why didn’t I do this years ago?
 
Well put that thought on hold for a while until you’ve read through this publication. You may just find that you’re in a better position to fully consider the question.
You’re about to find out:
 
• How you have a HUGE advantage if you’re reading this as an e-book.
 
• How a picture says a thousand words, but also earns a THOUSAND Dollars!
 
• Why you will never be short of people desperate to give you money.
 
• Why people will be smiling and laughing as they happily hand over money to you.
 
• Why people will be practically begging you to take photographs for them.
 
• Why your digital camera is worth $500 each and every week.
 
• How it’s much more fun to quit your job and use your brain to survive, rather than rely on a steady (poor) wage packet.
 
• Why NOT working for an employer can make you rich
 
• Why buying an Ikea office in a cupboard can save your relationship (sorry couldn’t resist that – my other half almost left when I first started out – my paperwork was ALL over the house!)
 
• Finally, you’ll discover that you are an intelligent, enthusiastic human being capable of creating your own wealth, despite being down-trodden and having your confidence ripped out of you as an employee (I kid you not – you won’t realise until you’re free).
 
The camera never lies
 
My digital camera cost $120 four years ago. By today’s standards it’s a piece of junk. I’d show you a picture of it but it’s the only one I’ve got so I can’t take a picture of it (without using a mirror).
It’s an out of date, scratched, low resolution Fujifilm camera. You could possibly pick one up second hand on ebay or in your local papers for twenty quid or so.
 
BUT IT CAN MAKE ME $500 A WEEK WORKING FROM HOME
 
I’m not an expert photographer by any stretch of the imagination – I’m the bloke who cuts off the heads of relatives (not literally) in holiday snaps. If I’m being embarrassingly honest with you, I don’t even know how all the (meagre) functions on my camera work!
 
But all I actually NEED to know is how to point it and take a picture of the thing that I’m pointing it at! That’s it! Oh and maybe how to use the flash and connect it to a PC.
If you can do that then you are equipped to make money from your digital camera. In fact you could earn enough in a single week to buy yourself a brand-new camera every week! Although why anyone would want to do that is beyond me.
 
Especially when the alternative is using the money as your new wage – quitting work and spending your working week at home, doing just a few hours work if you want to. I’m not kidding – it really is like this! You have no idea! But you soon will have.
 
Once you start to work for yourself you will NEVER look back. And for those people out there who started their own businesses and failed dismally, let me say this:
 
You’re NOT going to need any start-up capital except a digital camera and maybe a spare twenty or thirty quid to start things off. Compare that to a ‘normal’ business where you might need $80,000 to open a shop (and the rest!) or $30,000 to buy a franchise.
 
Let me roam off on a tangent for a while. If you’re ever looked at buying a franchise before, far be it from me to put you off, but let me tell you of a ‘story’ I saw in a newspaper last week. I can’t remember if it was national or regional. This particular day the headline was something like
‘Norman is looking for dirty ovens’
 
I kid you not! Norman, if you’re out there mate, I’m sorry but I’m not taking the p***, you’re giving it away!
 
Norman had bought a franchise with a national (honestly! People are buying into this company as we speak), Oven-Cleaning company.
 
This company has regional ‘cleaners’ who, for a franchise fee of many thousands of pounds, get a van, some cleaning equipment and fluid, a business plan and no doubt (excellent) telephone support and training and they start work doing:
 
‘The job you don’t like to do!’
 
They travel the length and breadth of their particular (bought and paid for) exclusive area cleaning dirty ovens because the oven’s owner hates doing the job themselves!!!
 
OF COURSE THEY DO!
 
It’s a crappy job! Why on Earth would anyone want to buy a franchise (a franchise to me, is when you do nothing more that buy a job) where they clean mucky ovens all day?
I presume it’s to be self-employed. So Norman has paid thousands of pounds to be a self-employed oven cleaner. Nice one Norm.
 
I might start selling a cat-litter emptying franchise company.
Fancy it? It’s a great business and the franchise will only cost you £9000. That includes rubber gloves and as many dustbin liners as you can carry.
 
Get my drift? The whole point of working for yourself is that you can do it your own way.
And surely that would mean doing something easy, something you like, and something that pays well. Please believe me when I say there is NO intrinsic value in back-breaking, hard work for little pay. That’s just a lie dreamed up by bosses who want you to work for a pittance.
And starting your own business, on your own terms and in your own way, by putting in a little effort, is what this manual is about.
 
Time to get started.
 
Take another look at the obvious!
If you’re reading the e-book version of this you’re at a distinct advantage because it means you have at least some experience of computers, the internet and ebay (you must have, because that’s the only place this manual is being sold at present).
 
Now you don’t have to be an expert in any way at all, you simply have to know how to use the basics of the above, because this is the basis for your business.
‘What??? Selling stuff on ebay?? What a rip-off! I do that anyway!’ I hear you scream.
Calm down, that’s only part of the business. Listen up:
 
If you were to sell that Clarice Cliff teapot your granny left you, or your DVD player because you won a new one in the scout’s raffle, where you would sell them?
Ebay of course.
 
So would I.
 
But because you’re SO used to selling your unwanted stuff on ebay you forget that there are hundreds of thousands of people whom HAVE NO IDEA what ebay is, let alone how it works. What’s more, they are struggling (and believe me they really are struggling) to sell the unwanted
goods through the now old-fashioned ways of advertising in local papers, putting cards in newsagents windows or on supermarket notice boards.
 
THESE are the people who desperately need your help. What’s more they will be smiling as they hand over cash to you, and will be clambering over each other to get to you, because they have nothing to lose and everything to gain. The beauty of the system is NEITHER DO YOU!
 
Business Overview.
 
You will be operating in your own area dealing with people who are desperate to sell their goods. You will be selling these goods for them, from your home, on ebay (although they don’t need to know that) for a generous commission by simply photographing their item, listing it on ebay on a no sale, no fee basis. That is a HUGE selling point!
 
You will not have to carry or store any goods, nor will you have to put any money up front (in fact you will have taken payment and passed it on to your customer, minus your commission, before you even put the buyer and seller in touch with each other).
 
There are a few things you need to have in place before you can start your business. I’m not going to insult your intelligence by spending ten pages on how to set up a business bank account, how you are responsible for your own Tax and National Insurance and so on (you are though!).
Two quick things. Do things (i.e. photocopying) as cheaply as possible, and use an existing bank account or open a normal, personal current account to use as your business account until the bank starts bugging you. They will do this for one reason only – they’re not making any money out of you. Let ‘em wait!
 
Here’s a step-by-step guide of the first three things to need to do. If you can, DO THEM NOW.
 
1. You need to make sure that if you’re not already registered with ebay then do it straight away. It’s free at www.ebay.co.uk but you will need a bank account and/or credit or debit card for verification purposes. I’m not an ebay expert myself (just look at my auction pages to see if you don’t believe me!) but if I can do it I’m sure most people can.
 
2. You need to register with Paypal. You can do this at www.paypal.com. Paypal is actually an ebay company so the procedure is very similar. Again you’ll need a bank account and credit or debit card. Why join Paypal? Well it’s not necessarily vital, but it does mean you can accept credit and debit card payments for the items you are selling for your client, this makes the whole process much quicker and safer, you simply deduct your commission (details later) and present the balance to your (very happy client).
 
3. Design a business card, or even better, a large business card that doubles as an advert – a Flyer. Now obviously feel free to design a business card if you really want to. Have both if you fancy it. I would however recommend that you use a flyer rather than a business card. A flyer is a small advert. I use one that’s A5 size (half A4) and has my contact details on along with the service I provide. Most people who use and are happy with your service will do so again – in fact they may actually go looking in the attic for other stuff to sell once they’ve had a successful sale through you. If they don’t have anything to sell (at the moment) tell them to stick it on the fridge door, or keep it behind the clock until they do. That way you will create ongoing business.
This is what a typical flyer would look like:
 
NEED SPARE CASH NOW?
 
Why not free some of the cash tied up in your unwanted belongings?
YOU SET THE PRICE – WE SELL IT FOR YOU
NO SALE NO FEE!
GOODS REMAIN IN YOUR POSSESSION UNTIL YOU HAVE THE CASH IN YOUR HAND
ANYTHING CONSIDERED
WE DO ALL THE WORK – YOU GET THE PROFIT*
Phone Tony now on 01234 567 8900
*We charge a 10% fee on all sales. NO HIDDEN EXTRAS
 
Simple but effective.
 
You DO need to stress that you don’t take the goods away until they receive the cash.
Many of your customers will be old folk who have been subjected to TV programmes such as ‘Watchdog’ and ‘The Cook Report’ for the last 10 years and are absolutely bloody terrified to open their doors!
 
This is blatant scare mongering, by the way. Ask yourself how many old people you know personally who have been the victim of either violence or scammed out of their pensions. Not so many, I’ll bet. We are force fed terrifying reports DAILY of how lucky we are to still be alive in such a dangerous society. This is complete and utter crap (but that’s another book!)
As a business person though, you must be aware of the fact that a lot of your customers will be wary until they come to trust you, so you must make them feel as secure as possible. Once you have sold old Maud’s unused Crown Derby tea set and she’s out larging it at Bingo every night, her friends will become interested, and Maud’s recommendations can make you a lot of money.
Notice the headline on the Ad isn’t something like
 
‘LET ME SELL YOUR JUNK’
 
Or something like that.
That’s because it’s BORING and no-one likes to be told that the teapot they bought from the car boot sale because they liked it is junk.
Headlines must always appeal to the emotions. Everyone wants more money. Everyone.
OK so that’s the very first few steps done. You’re ready to sell on Ebay, you’re registered with Paypal to take credit cards and you’ve designed your business card/flyer.
The next thing to do is:
 
Decide how much you’re going to charge!
 
This is the fun bit!
 
I would recommend you charge 15% of the item you’re selling. So if you sell an item for $300 for your customer you’ll end up with $40. Doesn’t sound a lot? Well firstly, some people work for $250 a week, which is $40 a DAY. You’ll have made the same amount in a matter of hours.
Secondly, the point of this business is to have multiple items for sale on Ebay at any one time.
It’s easy to have TWENTY items listed on Ebay at any given time. If they all result in a profit of £30 then you’re looking at $750. A day!
 
But for now let’s set the amount of money we’re trying to earn at $400 a week. Not a vast fortune I agree, but it’s a nice figure to get started. It’s more than I was earning working a 37.5-hour week before I became self-employed.
 
Once you’ve achieved this figure, you’ll understand how easy this business is to profit from. If you set your sights at £1000 a week, then it would seem like a much harder task. Once your mind has seen that you can very easily earn $400 a week FROM HOME, then it’s much easier to condition it to expect a figure of $1400 a week, and you’ll achieve it so much more.
For more on conditioning your mind (but not in an in-depth, horribly boring way) try reading ‘Think and Grow Rich’ by Napoleon Hill, It’s an old-ish book now, but rumour says it’s responsible for more self-made millionaires than any other.
 
To earn $400 a week you need to sell just ten items worth $300 a week. That’s two a day.
Ah! I hear you say, what about listing fees and ebay fees?
Very good question. Read on.
Price ‘fixing’
This is a legitimate practise in the business world. It’s often confused with ‘mark-up’ but is slightly different.
 
Let me give you an example. We recently bought a ridiculously expensive, hand-made sofa. It’s the size of a small boat, can seat five people and cost $2700. My wife saw it a coffee shop and had to have one. She usually gets what she wants.
 
My point is this. We bought it for two grand (still hurts to think about!). The shop we bought it from probably bought it for $1900 from the manufacturer. The manufacturer set the RECOMMENDED retail price that the shop should sell it for at $2400. We discovered afterwards that we could have got it from another shop for this price.
 
The shop that we actually got it from was a fancy place, all low lighting and attitude. What my mum call ‘all fur coat and no knickers’.
But what they do to allow themselves to run such a costly establishment – i.e. fancy lighting, complimentary coffee when you go in, craftsman-written, hand painted signs on the windows and so on – is to make sure that their larger goods, i.e. our sofa, are ‘price fixed’ to absorb the cost of their overheads.
 
Another example is a Corgi-registered plumber. I have a friend who charges $110 to connect a new cooker to the gas mains. It takes him around ten minutes. When I ask him how he dares charge this amount he tells me that the customer isn’t paying for him to connect their cooker, they’re absorbing the $1700 per year cost of him taking training courses and exams to remain Corgi-registered.
 
He is able to do this because only Corgi-registered fitters can connect new equipment. He’s price fixing. It’s perfectly legal, and happens all the time. It’s just not usually explained to the customer. I sometimes think explaining it to them would be a good idea – otherwise they think you just charge a fortune for the job!
 
So in the same way, you will be making sure that your listing fees, ebay fees, internet connection charges, phone bill, petrol (if you have to drive to see customers), mobile phone and all other expenses are covered, in the total price you charge.
So how do you do this?
 
Well if you’re listing a $300 antique tea caddy on ebay it’ll cost you around £10 in fees. All your other costs might come to $30 a week (petrol, internet charges, phone calls and whatever). Now obviously you can’t bung all these charges onto one item or your customer would be out for your blood, and you’ll never sell them anyway.
You must do two things:
 
1. DO add your listing and ebay fees onto the item that incurs them.
 
2. Divide the rest of your expenses by the number of items you expect to sell in a week. For example if your costs are $40 a week, and you expect to sell twenty items, put another $2 (£40 divided by 20 items) on the price of each item. So your sale would look like this:
Your customer tells you she wants you to sell her antique tea caddy for $200. You agree and tell her your fee is 15%. So now she knows that she will be receiving $200 less $30 (15%) for her caddy = $170
 
THIS IS YOUR CONTRACT WITH HER!
 
Should the item sell you must present her with $170 as per your agreement.
So how do you build in your listing/ebay and overhead fees?
You have two choices. Either add them on to the item and put a reserve price of $212 ($200 + $10 ebay fees + $2 weekly overheads), or let them come out of your $30 commission (not recommended).
 
If the item doesn’t sell, return it to your buyer. No sell no fee, as per your agreement.
If it sells, for example, for $250, you can still give your customer the $170 you agreed. You have the option of either telling her it sold for a bit more and giving her the extra, or realising that this is part of your business and as long as you honour your original agreement everyone will be happy. Especially you because you will pocket $80 from the sale. The choice is yours to make.
 
Either way, your customers will be absolutely delighted when you return to them with a fistful of cash for them. You’ve done all the hard work, and they’ve been presented with some very handy extra cash. Sometimes you may receive a tip on top of your agreed fee. Most customers think you’ve done them a favour and don’t realise how lucrative this business can be.
 
Think of it from their point of view – You’ve arrived at their house; have taken a photo of their goods. You’ve then gone away promising you can sell it for them. The item is still with the customer, there’s no fee if it’s NOT sold, and there’s no risk whatsoever for them! No wonder they’re happy to see you!
 
There’ll be more about selling techniques later. For now I want to talk about the most important aspect of your business (apart from profit!)
 
Customers!
 
Obviously you can’t run your business without customers. The good news is, in this particular business you can divide customers into one of two categories:
1. They’re extremely easy to find and are grateful when you contact them
 
2. They come to you.
 
To start with, you’re going to have to go and find customers. When you first start there are two ways of doing this. I would start with the first, and while you’re waiting for business to come in, get on with the second. If you do this, you will need to put a mobile number on your flyer.
The first method is to get 1000 copies of your flyer printed up by a local printer. This shouldn’t cost more than $20 if you go to the right place and haggle a little. Tell him there’ll be repeat orders.
 
Then pick a nice day, put on some comfortable footwear and go post your leaflets through 1000 letterboxes. You can pick any part of town. It’s probably a good idea to leaflet your own area to start with.
 
Be cheerful and polite with anyone you meet. It gets a little boring but never forget, you’re working for yourself. The profit from this little exercise goes straight into your own pocket, not some factory owner or wherever else you may be working (I picked factories, because a year a did working in a factory gave me more motivation to change my life than any book or seminar I’ve ever read!).
 
When you’ve fly-posted 1000 homes (keep a record of which streets you’ve done), you can move on to the second of your marketing strategies.
Go to the nearest newsagent and buy copies of all you local papers, free Ad papers and free local papers. When you get home you need to go through ALL the classified adverts in all the papers looking for items to sell. Below is a list of all the items I’d go for, in order. The top ones are the most desirable, right down to the bottom of the list that are a little more hassle to sell, but just as lucrative (except for number 5 – try and leave them alone).
 
1. Items valued over $100 that are small and can be posted, or packaged up and sent via parcel force. I.e. they’re not too heavy!
 
2. Technology that is priced well below shop value or is the ‘latest’ thing- at the moment I-pods are very desirable second-hand.
 
3. Collectables and Antiques (the higher the value the better)
4. Jewellery
 
5. Heavy bulky items.
 
The more valuable the item the better. If it small and easy to post, even better. If it’s all of the above and unusual too then you’re onto a winner!
When you’ve ringed the items that are of interest to you. I reckon about 50% of all ads are ‘possibles’. Immediately reject ad’s such as:
Mahogany Double Wardrobe
8’ High with Brass Handles
$40 ono
 
It’s just not worth your while advertising it. You need to be able to either send items to your buyer, or have them pick it up. You can do this by telling them so in your ebay listing, and where the item is, geographically. People who cannot get to your part of the country to pick up their purchase simply won’t bid, so you don’t have to worry about them.
 
As I said, when you’ve ringed the items (use different colour markers so you can contact the priority ones first), it’s time to pick up the phone and call them.
 
WHAT!!??
 
Sales calls? I hear you say???
 
I can’t do that!!
Don’t panic – this bit is optional. You can stick to leafleting and putting your flyers into shop windows if you want. I would recommend that you try this though, it’s easy, gets results, and once you’ve done one or two, there’s nothing to it.
 
Set yourself a target of making 20 calls a day while using your other advertising methods at the same time it’s well worth it. If you really don’t fancy it. Go on to the next section.
Remember though, this is a real business and you will need face to face contacts with your customers – it’s not some dodgy ‘Biz Opp’ where you simply post 100 chain letters then wait for cash which never, ever arrives.
 
Once you’ve got into the mindset of speaking coming into personal contact with your customers, you’ll love it! Working from home can be very isolating.
Back to your ‘sales calls’
 
Well for a start they’re not a sales calls exactly – you’re simply helping people out who are having problems selling their goods. Here’s how to do it.
 
1. Go to your priority Ad’s and circle the number.
2. Pick up the phone and dial (smile when you speak – it’ll come across to the other person)
 
3. When they answer, use the following ‘script’:
 
4. ‘Hi, I’ve just seen your Ad for the antique tea caddy, is it still available’?
 
If they say ‘No I’m sorry it’s sold’, say thanks and hang up. They don’t need your service.
If they say ‘Yes it’s still available’, continue with the following:
‘If you’d allow me, I could sell it for you. In fact I think I have someone already lined up for it. All I’d need to do is take a quick picture of it. There’s no fee if I don’t sell it and the item stays in your possession at all times’.
 
THEN SHUT UP!
 
The temptation here is to follow up with all kinds of promises and assurances, ALL of which will have one outcome – they’ll make you sound desperate!
Keep quiet and let them think about it. If they say no, ask if you can leave a number in case they change their minds. Then thank them and hang up.
 
If they say OK, or more likely, ask more questions, you’ve got them. Just answer the questions honestly and make arrangements to photograph the item. Be honest with them, but whatever you don, don’t tell them HOW you sell it, or they’ll do it themselves.
You can avoid giving specifics by saying you have ‘contacts in the trade’ or have a number of regular buyers. Say whatever you want, just don’t tell them about ebay.
They obviously don’t use ebay themselves or they wouldn’t be advertising in the local rag. If you wanted to sell something tomorrow where would you go? Ebay – exactly! Me too. But if I didn’t know I’d go to the local papers. So do your customers.
 
Take the address, make the appointment and you’re on!
If you’re still not sure think it through the other way around. If you were trying to sell a two-year-old laptop (and you didn’t know about ebay) for $300, and had advertised for a week in the paper without a single call you’d be little depressed.
 
You might consider taking it to the local computer shop but you phoned him first and he offered you $150 (he has to make a profit – remember price fixing?).
So you thought ‘$150?? No sodding chance’ and decided to put it in the paper.
A week goes by with no joy. THEN you get a call from a polite chap who says he can sell the laptop for around $300. All he needs are some details and a photo and that’s it. You don’t need to pay any money up front, you don’t need to even DO anything else, and best of all it’s still sat in the cupboard so you know he’s not up to anything dodgy. Wouldn’t you say yes? I would too!
 
The appointment.
 
So you’ve got your first few customers. Arrange to see them when it’s mutually convenient, and turn up bang on time with your digital camera.
Incidentally while we’re on the subject, one of the BEST places to find customers is by placing your own ad in the local paper in the classified section. This has two advantages. Firstly people will see your ad while they’re checking that their own has been correctly worded and run, and will call you when their own item hasn’t sold.
 
Secondly people will remember your ad and associate it with the local paper, therefore giving you more coverage, and more respectability.
It doesn’t matter WHERE your customer came from, the classified ads, word of mouth, shop window advertisement or from your leafleting, the following applies to all.
So you’ve turned up, on time, camera and notebook in hand.
Look smart. You don’t have to wear a suit (or you’ll look like a double glazing salesman!), but DO be neat and tidy.
 
Be polite. Answer any questions they have. Elderly people can feel threatened by a stranger in the house; so don’t be pushy or abrupt. These are the people who will be the ‘bread and butter’ core of your income.
 
Don’t be afraid to move the item around to get the best angle for a picture. I find the best results are in daylight, but using the flash. Ask if the customer has a white tablecloth to put the item on as a backdrop if it’s small. GET THEM INVOLVED!
 
That way you will get all the co-operation you need. Take five or six shots. You won’t be able to go back without looking like an amateur, and unless you have an appointment immediately afterwards, you can download all the pictures from your camera onto your PC when you get home.
Next you need to talk to the customer about the item they’re selling. They might know about its history, or some technical details you hadn’t realised. Note how it makes them feel – remember use emotive language in your website descriptions. People buy on emotion, not on rational decision, no matter what you might think.
 
Make good use of your notebook. I constantly used a small, cheap Dictaphone until some git nicked it. It was much quicker than writing and easier to use.
Make sure you come away with the following information:
 
• How much they want to sell the item for
 
• They understand how much commission you charge and how much money you will be giving them back (i.e. sales price minus your commission. This step is simple but VITAL)
 
• That they must NOT advertise the item while you are trying to sell it – usually fourteen days
 
• Who will post the item and pay for postage or
 
• Who will arrange collection / delivery
 
• Make, model, serial number, technical specs, and other DETAILED info about the item.
 
You also need to come away having established a good relationship with your customer. If they like you, they are likely to use you again, regardless of the outcome of the sale.
 
Selling the item.
 
So now you’re armed with your digital picky and all details (make, model, technical data etc). Now it’s time to sell.
 
So you’ve sat down at your PC and you’re about to list your item on ebay. First of all, write out a description of it in rough, before you come to type in onto the auction page. I’m assuming you’re familiar with ebay at this stage.
 
(If you’re unfamiliar with ebay I suggest you buy a book, or an online tutorial and familiarise yourself with the basics of how ebay works. Then come back and read through this section again)
You can use descriptive language. Which sounds better?
Antique Tea Caddy
Or
Stunning Antique Rosewood Tea Caddy
 
I don’t know if tea caddies are made from rosewood but I DO know that I’d find out (from the owner – get DETAILS!! Remember?), and would use all the info I had to make my auction description as inviting as possible. Remember the more money you make on the item, the more commission you get.
As for the question is it better to use an auction listing or fixed price listing? I would always suggest an auction. All it needs are two buyers bidding against each other and the price (and therefore your cut) can go through the roof. If you had listed the same item as a fixed price auction, the first person to see it would simply buy it at the price you’d set.
 
BUT if you’d have set the price too high, chances are they’d not bid. It’s a strange thing (or not), but people want bargains – they’re more likely to bid for an item that starts at a low price, and then go much higher, than an item with a high buy-now price. There is a bit of psychology involved with ebay.
 
I like to use a lot of 1-day listings. They seem to work for me. I think people realise that they’d better bid now because by the time they’re home from work it’ll be gone. With a 7 or 10 day auction people seem to ‘watch’ the item for a while, which makes it easier for them to forget about it. We live in a very ‘instant’ society, and I think people’s buying habits reflect this, although this is just my opinion.
 
I would always set a reserve price at the price you have agreed with your customer. If it sells for less, they may be displeased, and you might find you have to fork out the difference yourself.
A ‘dodgy’ Ebayer would probably realise he could register a second user ID and use that to bump up any auctions. But of course that would be a ‘dodgy’ ebayer, and I don’t endorse any sort of ‘iffy’ practises!
 
When you’re listing your item, make it absolutely clear how the item will be transferred – will it be posted, couriered, collected or any other method.
If you’re sending it by post make sure you use the best service for the job – recorded, registered, special delivery etc. Also make sure you know how much it will cost so you can let potential purchasers know before they buy.
 
Be as transparent as possible. Let them KNOW what they’re getting – hence the most important piece of equipment – the digital camera. It enables them to SEE the item. Remember the buyer pays the postage and packing costs. Be honest though – they best way to get negative feedback is to charge outlandish postage charges.
 
Buyers are NOT stupid!
 
When it’s sold, email your buyer and make the arrangements clear. Tell them what payment methods you take – Paypal is the best in my humble opinion, as there are various checks and safeguards in place, but you can always take payment by cheque, postal order etc.
If you’ve haven’t received payment in 3 days send them a polite reminder.
 
It’s important to tell your customer that you’ve sold his or her item. That way they won’t try to sell it themselves. If there is going to be a delay because you’re receiving payment by cheque, TELL them. As long as you’re up front people are willing to wait.
 
If it’s sold for more than you agreed, you may NOT want to mention this. It’s up to you.
Do make sure that cheques are payable to you and have cleared before you send the item. On the rare occasions that the buyer will pick up the item from the house of your customer, make sure you are there. In this case it would be wise to be totally up front with your customer about the selling price of the item. If it comes out in general chitchat with the buyer you will look like a crook to BOTH of them.
 
If the item can be posted, go to your customer with the money ready in cash. They won’t want to wait for a cheque to clear. Take the item and post it to your buyer. That’s it – a simple, extremely lucrative business that you can start up almost immediately from home.
Future developments.
 
There are various directions you can go in when your business is up and running.
The first move, and possibly the best step you can take when you’ve a little more confidence and experience is to provide the same service that you give to your customers, but also do it for shops.
Approach your local antiques, collectables, object d’art shops, and go to your nearest ‘touristy’ town. Ours is Harrogate in Yorkshire. It’s chock –a-block full of artsy, touristy little ‘bijou’ shops that sell all manner of goods. Some wonderful, some utter c**p. But it’s exactly the sort of goods you can sell using your digital camera and new-found skills.
 
Dress up a bit and go see them. This time you will need a business card. Your flyer is aimed at the general public and will look a bit ‘rag and bone’ to a dealer who considers himself (wrongly) to be above selling everyday items.
 
Chat to the shop owner. Ask them what they do if something doesn’t sell – try and see if they already use ebay. A lot do, but a lot don’t either. Tell them you can sell their goods for them. Go through exactly the same explanation of how your service works that you would with your everyday customers. Obviously don’t tell them about the ebay connection.
 
Take your camera with you. You might be able to come away with a deal there and then. Ask if you can prove it to them. Agree a nice piece and take a few (well positioned) snaps. Go away, put it on a one-day auction and phone the shop owner when you’ve got a buyer. They’ll be incredibly impressed. Again go for small, portable items, if a buyer has to call at the shop, it can give away the whole secret to your business.
 
Leave them with your card and phone number and go on to the next shop.
Get five or six of these shops agreeing to let you sell their goods and your business will be set up for a long time!
 
The second progression for your new business is to open your own shop. It’s not as hard as it seems. You can rent shop premises for maybe $50 a week. Of course there are overheads but this is for when your business is established and earning more than you thought possible!
A shop like this, using the same selling methods, but now with the luxury (if you want it) of being able to store stock, undertake house clearances – just hire a van, or if you can’t drive, a van and man. The possibilities are endless.
 
There’s more here to just running your own business. Very few people actually operate the digital camera business as described in this manual. It’s so easy to do, and it works!
More than that though is the amazing feeling you get when you realise that you are making your own way in the world, and are not at the mercy of any employer, who, quite frankly is out to squeeze every last little drop of work from you. If you think about it, why on earth would anyone want to make themselves a ‘slave’, making someone else rich for 40 hours a week. You think you’re not a slave? Try popping out of work to WALMART to do your shopping without asking permission. Then you’ll see who’s free!
 
I apologise for the sermon – but if you take nothing else away from reading this publication then take this:
 
I was a wage-slave for almost 20 years on and off (I’m 37 now), and it was only a relatively short while ago that I discovered there is an alternative.
It’s terrifying at first. You wonder how you’ll pay the mortgage, the bills or even buy food! But you DO! You really and truly do. When you work for yourself you work 1000 times harder than you ever could for a ‘boss’, but you’ll love every minute of it. Never in the remotest depths of my mind, in the darkest, deepest corners of my imagination can I EVER see myself going back to working for an employer.
 
This business is easier than working for someone else, and far, far more financially rewarding. The hard part, and it IS hard, is taking the leap. Why not start part-time until you see the results coming in?
 
Don’t be put off by what other people say – they WILL try to put you off. People are like crabs in a bucket, when they see someone trying to climb out they pull them back because it makes them think a little too hard about their own lives. Whack ‘em with your claw until they let go!
I expect an email from you in six months telling me how successful your business is, and how happy you are.
 
Good luck!

Let me know how you get on?

Mastermind Strategist Moe Nawaz